Employer Brand Transformation

 



What is employer branding


Every law firm has an employer brand and a corporate brand.  Your corporate brand refers to your firms image or identity and the way its presented to customers. Whereas your employer brand helps you attract, engage and retain talent.  You need two separate strategies that work together. 

Your employer brand is NOT nice words on your website or a list of values on your office wall but instead it’s a strategic approach to how you measure and manage your culture, employee experience and succession for when it’s time to exit.  It’s how you are perceived internally and externally that matters most, therefore as the managing partner you need a process to inform you of the strength of your employer brand. 

Why your employer brand is critical to succession planing


A strong employer brand helps your firm stand out in a competitive legal market, attracting skilled and motivated lawyers who see the firm as a desirable place to work.

Succession planning relies not only on attracting talent but also on retaining it. A positive employer brand, characterised by a supportive culture, growth opportunities, and work-life balance, fosters long-term commitment.

A well-established employer brand creates a consistent identity and culture within the firm. This cultural alignment is crucial for a smooth leadership transition, as successors who understand and embody the firm’s values.

Here are the common challenges we see firms facing every day

Rigid firm culture


High levels of stress and burnout


Limited career growth opportunities


Outdated compensation structure


Pressure to meet billable hours targets


Failure to innovate


Reputation of the firm


Generational differences


Poor mentorship and development


Our Solution

Culture Audit


Policy review

Gather data

Conduct interviews: partners, associates, trainees, paralegals, office support

Culture Alignment


Design solution

Create playbook

Measure performance of solution

Create Talent Pools


Proactive recruitment strategies 

Market mapping

Create bespoke database of talented candidates to fill key roles 

Outcomes you can expect

An effective succession plan


A culture that is aligned with your business objectives


Higher employee engagement


Increase in employee motivation


Increase in productivity


Increase in employee candidate referrals


Lower recruitment costs


Increase in client satisfaction


We would love  the opportunity to explore how we can help your organisation strengthen its employer brand and become an employer of choice.  Your tomorrow starts today with Thomas Telman!

Complete the form below to begin your employer brand transformation journey. 

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​Who we have worked with 

It takes 30 minutes and it will uncover 8 areas of employer brand risk where you could be losing money.